WordPress vs Wix vs Squarespace Comparison: Choose Wisely!

Creating a website requires a lot of effort and choosing the right platform is the first and most important step. WordPress, Wix, and Squarespace are three of the most popular website builders out there, each with its own strengths and weaknesses.

When deciding between them, it’s crucial to consider your specific needs and priorities. Do you want a simple drag-and-drop interface or more flexibility and customizability? How important is eCommerce to your business? Which platform offers the best SEO features?

In this article, we’ll compare WordPress, Wix, and Squarespace in terms of website design, functionality, SEO-friendliness, user-friendliness, mobile responsiveness, eCommerce capabilities, pricing, and customer support. By the end, you’ll have a better understanding of which platform is right for you and your website.

WordPress vs Wix vs Squarespace Comparison: Choose Wisely!
Image Source: Pixabay.com

What is WordPress?

WordPress is a content management system (CMS) that has been around since 2003. It is an open-source platform, meaning that anyone can use, modify, and distribute its source code. WordPress started as a blogging platform, but it has evolved into a versatile CMS that allows users to create any type of website.

One of the advantages of WordPress is its flexibility. Users can modify its code to create custom features and functionality, or they can install plugins to add new features. Additionally, WordPress offers thousands of themes to choose from so users can select a design that suits their needs.

What is Wix?

Wix is a website builder that allows users to create websites using a drag-and-drop interface. It was founded in 2006 and has since grown to become one of the most popular website platforms. Wix offers users pre-designed templates, a user-friendly interface, and various features that cater to different website needs.

Wix’s drag-and-drop interface makes it easy for users to create a website without any coding knowledge. They can simply choose a template, change the content, and use various design tools to customize their website. Wix also offers users a wide range of pre-designed templates that cater to various industries and niches.

Wix’s templates come with built-in features that allow users to add essential website elements, such as contact forms, social media buttons, and multimedia widgets. Wix also provides various tools for eCommerce websites, such as inventory management, payment gateways, and order tracking.

Although Wix provides an easy-to-use interface and pre-designed templates, it does have its limitations compared to WordPress. Customization options are limited, and users have to rely on Wix’s tools and features to create their website. This can be a drawback for users who require more customization options or have specific website needs.

What is Squarespace?

Squarespace is a popular website builder that caters to users who value a visually appealing design. It is known for its sleek, modern templates and its focus on responsive design, making it a good choice for businesses or individuals who want their website to look great on all devices.

Like Wix, Squarespace is a fully-hosted website builder, meaning that users do not need to worry about managing their own servers or software updates. Squarespace also offers an array of built-in features for managing an online store, making it a great option for e-commerce businesses.

  • Beautiful, modern templates
  • Focus on responsive design
  • Built-in features for e-commerce
  • Less flexible than WordPress
  • Not as user-friendly as Wix
  • Limited third-party integrations

Squarespace offers a range of templates to choose from, but they are less customizable than those provided by WordPress. However, Squarespace’s focus on aesthetics means that users can create visually stunning websites with ease. Additionally, Squarespace offers a number of built-in features for e-commerce, including inventory management, payment processing, and order tracking.

One disadvantage of Squarespace compared to WordPress is its limited flexibility. While it offers a range of features, users are somewhat limited in their ability to customize their sites. Additionally, Squarespace is not quite as user-friendly as Wix, which may make it less suitable for beginners. Finally, Squarespace’s third-party integrations are somewhat limited, which can make it more difficult to extend the functionality of a site beyond what Squarespace provides out of the box.

Website Design and Customization

One of the crucial factors to consider when choosing a website builder is the design and customization options available. Each platform, WordPress, Wix, and Squarespace, offers various templates and design tools to help users create aesthetically pleasing websites.

PlatformTemplatesCustomizabilityOverall Flexibility
WordPressThousands of free and premium templates availableHighly customizable with access to HTML, CSS, and JavaScriptExtremely flexible, allowing users to create any type of website
WixOver 800 pre-designed templates availableEasy to customize with a drag-and-drop interfaceModerate flexibility, limited by the templates’ built-in design structures
SquarespaceOver 100 beautifully designed templates availableEasy to customize with a drag-and-drop interface and access to CSSModerate flexibility, limited by the templates’ built-in design structures

While WordPress offers the most design options due to its vast selection of templates and its flexibility in customization, Wix and Squarespace offer more user-friendly options with drag-and-drop interfaces. However, this ease of use comes at the cost of flexibility in design, with pre-designed templates limiting the extent to which one can customize their website.

Website Functionality and Features

When it comes to website functionality and features, WordPress, Wix, and Squarespace offer different but comparable options. Each platform has its strengths and weaknesses, catering to different needs and preferences.


As a content management system, WordPress is highly customizable and flexible. It offers numerous plugins and themes that allow users to build complex and sophisticated websites. WordPress is particularly well-suited for creating blogs or news sites, with built-in features for managing posts, categories, tags, and comments.

WordPress also has powerful eCommerce plugins such as WooCommerce, which allows online stores to be easily integrated into WordPress sites.


Wix is a website builder that emphasizes ease of use and simplicity. It offers a drag-and-drop interface that allows users to create websites quickly and easily, without any coding knowledge. Wix has pre-designed templates that are suitable for a variety of industries and website types, making it an excellent choice for small businesses and individuals.

Wix comes with built-in features such as email marketing, social media integration, and a built-in booking system. However, it is not as customizable as WordPress, and some features may require paid add-ons.


Squarespace is a website builder that focuses on aesthetic design and eCommerce capabilities. It offers sleek and modern templates that are ideal for portfolios, creative agencies, and online stores. Squarespace comes with built-in features such as inventory management, order tracking, and payment integration.

However, Squarespace is less customizable than WordPress, and its drag-and-drop interface is not as user-friendly as Wix’s.

Social Media IntegrationGoodExcellentGood
Email MarketingPoorGoodFair

Table: Comparison of functionality and features of WordPress, Wix, and Squarespace.


When it comes to website building, SEO-friendliness is crucial for ensuring that your website ranks well in search engine results pages. All three platforms – WordPress, Wix, and Squarespace – offer built-in SEO features that allow you to optimize your website content, including customizable URLs, meta tags, and sitemaps.

WordPress, being a content management system (CMS), provides greater control over SEO optimization and offers more flexibility in terms of plugins and customizations. Its open-source nature allows for greater integration with third-party SEO tools, making it a preferred choice for those who prioritize SEO.

Wix also offers built-in SEO features and a user-friendly interface that makes it easier for beginners to optimize their website content without requiring technical expertise. However, its limitations in terms of customization and lack of access to source code can mean that it may not be the best option for advanced SEO optimization.

Squarespace also offers SEO optimization features, but it may not be as flexible as WordPress in terms of customizations. However, it prioritizes mobile responsiveness and aesthetics, which can positively impact SEO rankings.

Overall, while all three platforms offer SEO-friendly features, WordPress offers greater flexibility and control for advanced SEO optimization, while Wix and Squarespace provide user-friendly tools for beginners to optimize their content.


User-friendliness is an important factor to consider when choosing a website builder. WordPress, Wix, and Squarespace each have their own strengths in this regard.

WordPress may have a steeper learning curve for beginners, but its intuitive interface makes it easy to use once you’ve gotten the hang of it. Its vast library of plugins and themes also enables users to customize their websites according to their preferences.

Wix is known for its user-friendly drag-and-drop interface, making it the easiest website builder to use. Its pre-designed templates and customer support further add to its user-friendliness.

Squarespace is also user-friendly, with its sophisticated and aesthetically pleasing interface and templates. However, it may not be as intuitive or customizable as WordPress or Wix.

Mobile Responsiveness

Having a mobile-friendly website is essential in today’s digital age, with more than half of internet traffic coming from mobile devices. WordPress, Wix, and Squarespace all offer responsive design templates that adapt to different screen sizes, ensuring an optimal user experience on both desktop and mobile devices.

WordPress offers a wide range of responsive design templates, including some that have been specifically optimized for mobile devices. With WordPress, you can also use plugins to optimize your site for mobile, such as WPtouch, which creates a mobile version of your site that is easy to navigate and loads quickly.

Wix’s drag-and-drop interface makes it easy to create a mobile-friendly site, with templates that are automatically optimized for mobile devices. You can also preview your site on different devices to ensure it looks good on all screen sizes.

Squarespace’s templates are designed with mobile in mind, using responsive design to adjust to any screen size. Squarespace also offers a mobile app that allows you to manage your website on the go, perfect for busy entrepreneurs.

Mobile Responsiveness Comparison

Overall, all three platforms offer excellent mobile responsiveness, with a variety of templates and customization options to choose from. However, WordPress offers the most flexibility when it comes to optimizing your site for mobile, with the ability to use plugins to improve performance and the mobile experience.

Flexible and customizable responsive templatesAutomatically optimized mobile templatesMobile-first, responsive templates
Ability to use plugins to optimize for mobilePreview your site on different devicesMobile app for easy website management
eCommerce Capabilities
Source: Pixabay.com

eCommerce Capabilities

When it comes to eCommerce capabilities, WordPress, Wix, and Squarespace offer different solutions that can meet different needs and preferences.


WordPress provides various eCommerce plugins, such as WooCommerce and Easy Digital Downloads, which allow users to create and manage online stores with ease. These plugins offer features such as inventory management, shipping options, payment gateways, and tax calculations. Users can also add different payment methods and customize the checkout process to fit their needs.

However, setting up an online store with WordPress requires more technical skills than the other two platforms. Users need to handle tasks such as securing hosting, domain registration, and SSL certificates. Additionally, some eCommerce plugins may require additional fees or technical support to operate.


Wix offers a built-in eCommerce platform, allowing users to create online stores with ease. The platform offers features such as inventory management, customizable checkout pages, and multiple payment options. Users can also set up automatic tax calculations and shipping rates.

However, Wix’s eCommerce capabilities are limited compared to WordPress. Users cannot sell digital products or offer subscription services. Additionally, Wix charges additional transaction fees for every sale made through its platform.


Squarespace offers a comprehensive eCommerce solution that enables users to create online stores with ease. The platform offers features such as customizable product pages, multiple payment options, and automatic tax calculations. Squarespace also integrates with various third-party fulfillment services and provides extensive inventory management tools.

However, Squarespace’s eCommerce capabilities come with a higher price tag than WordPress and Wix. The platform charges transaction fees for every sale and offers limited payment options. Additionally, its customization options are limited compared to WordPress.

In conclusion, when it comes to eCommerce capabilities, WordPress, Wix, and Squarespace offer different solutions that come with their respective trade-offs. WordPress provides the most flexibility but requires a higher level of technical skills. Wix offers an easy-to-use platform but with limited eCommerce features. Squarespace provides a comprehensive solution but at a premium price.

Pricing and Support

When it comes to pricing, WordPress is technically free, but you’ll need to pay for hosting and a domain name. This can range from a few dollars a month to hundreds or even thousands of dollars a year for more advanced options. Wix and Squarespace, on the other hand, provide all-in-one solutions that include hosting and a domain name, with plans starting as low as $14 and $16 per month, respectively. However, the cost can quickly add up if you need additional features or want to upgrade to higher-tier plans.

When it comes to support, all three platforms offer a range of resources, including documentation, tutorials, and community forums where users can ask questions and get help. WordPress also has a vast community of developers and enthusiasts who offer support and custom development services. Wix and Squarespace, on the other hand, provide 24/7 customer support via phone and email, with live chat available on higher-tier plans. However, their support options are limited compared to the WordPress community.


Q: Which platform should I use for my website – WordPress, Wix, or Squarespace?

A: The answer depends on your specific needs and preferences. WordPress is a versatile platform that offers extensive customization options and advanced functionality, but may require more technical know-how. Wix is a user-friendly website builder that provides pre-designed templates and drag-and-drop editing, but with limitations compared to WordPress. Squarespace focuses on aesthetics and eCommerce capabilities with a responsive design, but trade-offs in terms of flexibility. Evaluate your requirements and compare the features offered by each platform before choosing one.

Q: Can I customize the design of my website on these platforms?

A: Yes, all three platforms offer customizable templates and design options. WordPress provides the most flexibility with its vast selection of themes and the ability to create custom designs. Wix offers pre-designed templates that can be modified through its drag-and-drop interface. Squarespace focuses on aesthetic design with its templates, but customization options are more limited compared to WordPress and Wix.

Q: Do these platforms provide SEO-friendly features?

A: Yes, each platform offers built-in SEO features such as customizable URLs, meta tags, and sitemaps. WordPress provides more advanced SEO capabilities through plugins such as Yoast, while Wix and Squarespace have basic SEO features built-in. However, optimizing content for search engines ultimately depends on the website’s content and strategy.

Q: Are these platforms mobile-friendly?

A: Yes, each platform provides responsive design, ensuring that websites are optimized for viewing on mobile devices. WordPress and Wix offer more advanced mobile editing options, while Squarespace emphasizes its design aesthetic with its mobile responsiveness.

Q: Can I create an online store on these platforms?

A: Yes, all three platforms offer eCommerce capabilities. WordPress offers WooCommerce, a popular plugin for creating online stores, with extensive customization options. Wix offers eCommerce functionality with its Business and eCommerce plans, while Squarespace provides built-in eCommerce features with its Commerce plans. Evaluate the specific eCommerce requirements for your website before choosing a platform.

Q: What are the pricing and support options for these platforms?

A: WordPress is a free open-source platform, but requires hosting and domain registration which can range from low-cost to higher-end options. Wix offers various pricing plans ranging from basic to business, with additional costs for features such as eCommerce and advanced analytics. Squarespace provides pricing plans based on specific website designs, and additional costs for eCommerce features and domain registration. WordPress provides support through a large community of users and developers, while Wix and Squarespace offer customer support through email, chat, and phone.

Hopefully, this FAQ section has answered some of your questions related to the comparison of WordPress, Wix, and Squarespace. Remember to evaluate your specific needs and requirements before choosing a platform.

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