The Importance of Using a High-Quality SERP Tool in 2021
There are approximately 70,000 search queries on Google every second, according to Hubspot. Usually, if a consumer or user is looking for feedback on questions they have, they check on Google using a keyword query.
Consequently, this brings up a list of results that will likely meet the searcher’s question. The entire page is filled with results, known as the search engine results page or SERP.
As a business owner or marketer, it becomes essential to ensure that your website or business site appears at the top of the SERPs. This can mean the difference between a top-selling service versus a mediocre one.
Yet, there is a bridge that exists between the SERPs and your website, and that bridge is known as a SERP tool. The truth is that many of the top businesses today use SERP tools to ensure that they rank at the top of Google. You need only search for a keyword now on Google to find the top results. Yet, with a little help and guidance from using a high-quality SERP Tool, your site can also be at the top of Google SERPs.
Firstly, let’s look at what a SERP Tool is and what it does.
What is a SERP tool?
We know that the SERPs show users the top results for a search query based on the available website content online.
Google also looks into the searcher’s location, the past browsing history, and even their IP address to determine the best results for that user. One crucial factor to note is that SERPs are so vital because the higher your company’s site ranks, the more people will be likely to click through to your site.
One way that you may have seen is that Google will feature something called “snippets” in results, which is what is written related to the searcher’s questions. If, for example, you receive search results, but there is additional information directly answering your question, that is the “featured snippet.”
The only way to have a similar element for your site is to analyze the SERPs by looking at the top web pages that rank for your chosen keywords or topic and then understanding what works for them and doing something similar or better to win the top position.
Yet you may be thinking, wouldn’t this be a time-consuming process? It is! That’s why it’s highly recommended that you use a SERP tool like Zutrix SERP checker to help you bridge the gap between your SERPs and your website and bring in more traffic to your site.
You want to consider precisely how a SERP checker tool can be helpful and how it might work for you. Let’s start by looking at how a high-quality SERP tracker will offer intelligent rank tracking.
Intelligent Rank Tracking from Zutrix
There are so many tools right now online that will help you improve your SEO. Yet, the challenge we see is that it is not intuitive and does not offer an intuitive system and intelligent way to rank keywords.
That means that it doesn’t have insight into what a human user may need and that data is not as comprehensive or useful without some form of distilling. Many tools that are not as high quality will choose to use scraping to get as much keyword information as possible, which can be highly inaccurate.
A better approach is to have a tool that offers smart assistance and gives you intelligent rank tracking using an artificial intelligence methodology. In his way, the SERP tool should see the web through an actual user and not a bot.
A tool like Zutrix uses an AI-powered approach to rank your keywords and provide the most accurate and instantaneous detail needed. In this way, it’s “a rank tracker that acts just like you, not a bot.”
That generally means you have the most accurate information, which will improve your SEO performance more efficiently. At the same time, you’re still able to track your website’s ranking using 100’s of keywords, looking at changes over time as well as how your competitors appear to be doing.
Therefore, another feature of a high-quality SERP tool is tracking and trending keywords over time.
Keyword Tracking and Trending
Generally, most website owners don’t only have one site; they have three or more. So when you have used a high-quality tool, you can manage your SEO strategy all in the same place. This is often what sets apart quality SERP checkers from average ones: the ability to have unlimited domains that can be tracked and keep tabs on all your businesses.
Additionally, it would be best to look out for SERP checkers that have all tracking and trending measures in one space, such as a dashboard, which must also be simple and easy to navigate. An example of this can be found on the Zutrix SERP tool below. The tool has simple core navigation and a left sidebar that clearly shows you your projects, domains, keywords, and competitors. Yet, at the same time, you can also view the current keyword ranking for your site.
If you go ahead and click on one of the domains, then it will show you daily data over a monthly period, and then this can then be extended to up to a year showing average changes for most of your keywords. This level of detail is excellent if you don’t have the time to sift through data in various places.
Additionally, you can also have a list of keywords directly below the dashboard overview since you can see which keywords are performing well and which are not.
These are some of the metrics that are so important to view:
- Most recent rankings for desktop and mobile devices
- Keyword performance trended over time
- Any tags or comments you have assigned as well to the keywords
- The ability to quickly add a new keyword that can be analyzed and tracked
- The ability to look at geo-targeting and then deep dive into the data much as you are satisfied with
- Looking at this dashboard, you can also view performance graphs for a keyword if it’s available.
Understanding the ability of such advanced tools can be helpful, especially if you are not getting the results you wish to see with your SEO efforts.
Yet, there are still more essential aspects of using a high-quality SERP tool that must be considered, and let’s look into this next.
Competitor Analysis & Notifications
At the heart of SEO is the ability to view how your competitors are doing, what they are doing, and how you can improve on that. A great SERP tool should give you that ability. A good example can be seen when you use the Zutrix SERP tool and click any of your keywords; then, you get some useful and applicable data.
The first helpful data point is looking at your competition and ranking for that keyword on the SERPs. Further to that, it allows you to visit each of these pages and understand what they are doing well. If it works for them, it may also work for you.
More than that, the tool also shows you which SERP features are displayed for your keyword on Google. The SERP feature could be Adword placements, which will show up on the SERPs. Additionally, other SERP features include Twitter snippets, YouTube videos, and or a featured snippet. You can review what your competitors are showing, such as site links, related questions, a local map, and then see how you can factor that into your SEO strategy from now on.
If you look at most tools these days, you don’t have the opportunity to get notifications for your SEO efforts. A great tool will offer you the chance to look into your account and monitor your performance and a space to receive a notification via email or a chat service like Telegram. Additionally, you should be able to have full customization of notifications.
How to Improve Your Site Rankings with Zutrix
We know that using a SERP tool is essential in 2021, yet even more important is using a high-quality tool.
A high-quality tool offers you intelligent rank tracking and an easy to use dashboard, which means you spend more time implementing SEO updates. Additionally, a great tool will also track and trend your chosen keywords and provide insights into your competitors and help you find ways to improve your SEO for your site.
That’s where Zutrix tends to be helpful as a high-quality SERP tool.
The tool has worked effectively, and you’re easily able to bring in unlimited domains and keywords into the tool and review your sites ranking on the SERPs. From here, you can unlock the next steps to improve your SEO and bring more visitors to your site.
If you would like to improve your SEO by using a high-quality SERP tool, then get started by signing up for the Zutrix Free SERP checker without entering your credit card details. Once done, you’ll be able to use an intelligent ranking tool that gets results every time.
